Shopping Bag
At goodr, we're ridiculously, wildly fun... blah blah blah, we sell sunglasses. But we're also dead serious about making the world a better place—no blah blah blah here. We don't take credit for our partners' amazing work, but we do take our social commitments seriously, supporting everything from sustainability initiatives to human rights, to give back to our communities, our customers and our planet. goodr is proud to support these organizations with sunglasses and donations.
Check out the awesome groups we team up with to make rad shades for an even more rad cause.
The American Red Cross is a U.S. humanitarian nonprofit that provides emergency assistance, disaster relief and so much more. Every 2 seconds, someone in America needs blood, yet only 3 in 100 people donate blood each year. So goodr teamed up with the Red Cross on limited-edition Just My Type sunglasses as a thank-you gift for blood donors from July 1–14, 2025 (while supplies last).
Breaking Silence invites communities to stand up against interpersonal violence through a traveling exhibition and a podcast of the same name. Survivors and perpetrators share their stories, sparking listeners to reflect, understand and heal. They also run training programs that teach people how to talk about it and step in when they spot warning signs. goodr is proud to support this nonprofit.
For the past 50 years, the California State Parks Foundation has been a leader in protecting California's state parks: building parks that can stand up to climate change, expanding access for all Californians, and improving park quality through conservation and volunteer programs. The Foundation keeps fighting for the funding, access and preservation of these treasures. goodr supports the California State Parks Foundation through our 1% for the Planet membership as part of our sustainability commitment.
At goodr, we're on a mission: to create a space where you can be fully, unapologetically you... unless you're a jerk. That's why we celebrate the LGBTQ+ community with limited-edition Pride sunglasses every year and donate to the Los Angeles LGBT Center, which provides health, social services, housing, leadership and advocacy for LGBTQ+ people. You have every right to be fully yourself, and we will never back down from this fight.
Stunning cliffs, epic forests, crystal-clear streams, fields as far as the eye can see... how could you not fall in love with national parks?! At goodr (a company founded by runners), we're head over heels for the great outdoors, so we teamed up with the National Park Foundation to create more than 15 styles celebrating national parks—from the lush forests of the Great Smoky Mountains in the east, to the towering peaks of Yosemite in the west, to the vibrant desert of Joshua Tree in the southwest.
Parks California, the nonprofit partner of California State Parks, works to expand programs and resources so everyone can experience nature. Its mission is to make parks vibrant and accessible for all, especially diverse communities. Parks California works with a range of organizations to improve the park experience while protecting natural and cultural resources. goodr supports Parks California through our 1% for the Planet membership as part of our sustainability commitment.
Pro snowboarder Jeremy Jones founded Protect Our Winters (POW) after seeing firsthand how climate change was melting snow faster and threatening winter sports. The outdoor industry creates 7.6 million jobs and $887 billion in revenue every year, but it's under threat from the climate. POW brings athletes, scientists and nature lovers together to push for real environmental change. goodr supports POW through our 1% for the Planet membership.
For 50 years, TreePeople has inspired and supported communities to build a green, sustainable future. From planting trees and restoring ecosystems to designing drought solutions and greening schoolyards, TreePeople turns environmental problems into opportunities for change, helping Southern California stand up to wildfires, drought and climate change. goodr supports TreePeople through our 1% for the Planet membership.
Mental Health America works to improve the mental health and well-being of people across the U.S. through public education, research, advocacy, public policy and services. goodr is proud to support Mental Health America by creating special-edition sunglasses inspired by mental health topics and donating a portion of sales to the organization.
Every Earth Day, goodr drops limited-edition sunglasses with frames made from 100% recycled materials and packaging that's 100% sustainable, too! As a 1% for the Planet member, 1% of goodr's annual sales goes to environmental organizations like Protect Our Winters, Pandas International, California Wildlife Center, Heal the Bay, Coral Reef Alliance and many more. 1% for the Planet certifies every donation, so you can be sure we're truly keeping our promise.
goodr is 100% carbon neutral! Through carbon offsets, we make sure our work adds zero net carbon to the air, from product development all the way to shipping. We team up with the Bonneville Environmental Foundation to support reforestation, methane capture and clean energy projects. We also cut waste, use recycled materials and run a more efficient office. Because loving the planet isn't optional—it's just what decent folks do. So come on, flock, let's go green together!
Check out the awesome groups we've teamed up with to make rad shades for an even more rad cause.
goodr loves the Denver Zoo with all our heart! The zoo is dedicated to wildlife conservation and education, is home to more than 3,000 animals, and was the first zoo in the U.S. to create naturalistic habitats. Over the years, we've made sunglasses inspired by silverback gorillas (I'm Bringin' Silverback), African penguins (All I Do Is Penguin-Win-Win) and, of course, the rock star of the animal world, the flamingo (Party Like a Flock Star). goodr is proud to support the Denver Zoo's conservation work and the amazing animals who live there.
Georgia Aquarium promotes the conservation of aquatic biodiversity around the world. As a leader in animal research and care, they're on a mission to get people to love the ocean and everything in it a little more. goodr is stoked to support GA with sunglasses celebrating amazing animals, from octopuses (Octo-Posse Paparazzi) and coral (Look, Don't Touch) to sharks (These Frames Don't Bite). Stay tuned!!! We definitely want to celebrate more awesome sea creatures in the future!
Las Fotos Project empowers teen girls and gender-expansive youth from communities of color through photography lessons and mentorship. With year-round programs, students get to use professional cameras, learn from experts and work with mentors who help them discover who they are, build leadership skills and grow creatively. As the 2024 10% giveback partner through Angel City Football Club, goodr is proud to support Las Fotos Project's mission to amplify diverse voices through art.
Our Amplify Series is a space to empower marginalized communities, drive cultural conversations and inspire change. For our first project, we created special limited-edition sunglasses to support Stop AAPI Hate, a national coalition fighting discrimination and injustice against Asian American and Pacific Islander communities. In line with our mission to celebrate everyone, we also host AAPI-themed events and activities for goodr employees and our local running and cycling communities.
Every year we team up with Wags & Walks to drop adorable sunglasses inspired by our doggos, because let's face it: dogs are the best living beings!!! Founded in 2011, Wags & Walks works to reduce shelter dog euthanasia and raise awareness that rescue dogs make amazing pets. goodr is proud to support a nonprofit that helps four-legged friends of every breed, size and personality find loving forever homes. Hopefully we got a few tails wagging!
